My Journey from Luxury Beauty to Clean Beauty
- Tonya Latino

- 1 day ago
- 1 min read
For over 20 years, beauty has been part of my life.
I started as a makeup counter girl in college and eventually had the opportunity to freelance with luxury beauty companies in corporate, and working with brands I once absolutely lovers. Beauty was something I genuinely enjoyed.
But over time, I started asking a different question: What am I putting on my skin every single day?
The more I learned about ingredients and cosmetic regulations, the more intentional I became. One thing that I’ve learned is that the European Union has restricted or banned significantly more cosmetic ingredients than the United States. While the regulations differ, it inspired me to start reading labels more carefully and making choices that aligned with my wellness journey.
That journey eventually led me to create P31 Organics, my artisan skincare brand.
I still love makeup. I just believe beauty shouldn’t require sacrificing the values that matter most to me.
If you’re just beginning your wellness journey or you’re looking for simple, practical ways to create a healthier lifestyle, my Ultimate Wellness Guide is a great place to start. Inside, I share the foundational habits and wellness swaps that have made the biggest difference for me. Your future self will thank you.
Remember beauty shouldn’t come at the cost of your health.



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